The Return of Telephone Banking: A Feature in Call Center Profi

As early as 2003, CreaLog built a voice portal for Sparda-Bank West eG that cut the number of live calls in the service center by 50 percent right from the start. So today, 20 years later, is telephone banking really making a comeback? Does anyone even use it anymore?

There are more users than you'd think

Good question. Let's look at the numbers: according to a 2022 Bitkom survey, smartphone banking usage rose to 67 percent, and online banking to 78 percent. Those are impressive figures. But they also make clear that a significant share of the population does not handle its banking via smartphone or desktop PC. So what do these people do instead?

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The full article is available exclusively for subscribers on the Call Center Profi website:

https://www.callcenterprofi.de/fachartikel/detail/die-rueckkehr-des-telefonbankings-totgesagte-leben-laenger-20237647/?L=0&cHash=a7511383878bd22eea1a95e8a19eabaa

If you send an email with your contact details to marketing@crealog.com, we will gladly send you the current article as a PDF, too .