Service Manager for orchestration on the SDP
Manage tenants, user permissions, service configurations and AI agents centrally – for less operational effort, secure delegation and full traceability.
At a glance
Solution
A central administration and governance platform for classic telco services, service applications and AI agents.
Tasks
Manage tenants, users, roles, numbers, routing rules, announcements, resources and bot configurations centrally.
Benefits
Reduce administrative effort, provision services faster and delegate tasks securely to partners or corporate customers.
Integration
Seamlessly connected to SIP Application Server, Media Resource Function, Service Creation and existing OSS, BSS and backend systems.
The CreaLog Service Manager is the web-based administration interface of the CreaLog Service Delivery Platform (SDP). Carriers, service providers and authorised B2B administrators use it to manage tenants, users, permissions, platform resources and service applications in one shared environment.
The integrated bot configurator also allows AI agents, voicebots and chatbots to be set up centrally.
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Central administration for complex telco platforms
When several customers, resellers or organisational units are served from one shared platform, access, resources and services have to be clearly separated and still remain centrally controllable.
The Service Manager brings the essential administrative tasks of the CreaLog SDP together in one web-based interface. This creates a structured basis for multi-tenant telco and B2B offerings and supports traceable administrative processes.
Managing tenants, users and permissions precisely
Tenants and subaccounts can be modelled according to the respective customer and operating model. Central settings and resource limits can be defined per account, for example for users, destination numbers, announcements or service applications.
Granular role and permission management determines which users or groups may read, add, edit or delete specific functions and content.
This keeps carriers and service providers in control of central platform rules while selected administrative tasks can be handed to authorised B2B administrators.
Managing service applications efficiently
Service applications can be created, edited, copied, deleted and exported in the Service Manager. Recurring configurations can therefore be reused efficiently and adapted to different requirements.
Central service elements are managed through the interface as well:
Service numbers and destination numbers
Routingtypen
Announcements
Kalender
Sperrlisten
For graphical development and versioning of complex service and routing logic, the CreaLog Service Creation Environment is available in addition.
Configuring AI agents and bots in one place
The integrated bot configurator extends the Service Manager with functions for managing AI agents, voicebots and chatbots.
Administrators can define, among other things:
which tasks a bot takes on,
how conversations begin and end,
which conversational style the bot uses,
how follow-up questions and uncertainty are handled,
when a call is forwarded,
which prompts, dialogue modules and language models are used,
which channels the bot is provided on.
For connecting external systems, the bot configurator supports integration mechanisms such as MCP, tools, functions, webhooks and API access. Depending on permissions and system architecture, bots can retrieve information or trigger defined processes.
Documenting changes traceably
The integrated logbook records administrative actions with user, timestamp, action and affected object.
This lets platform operators trace changes and assign responsibility. The logging supports transparent operating processes as well as internal governance and audit requirements.
Main benefits
Central administration
Tenants, users, permissions, resources, services and bots are administered through one shared web interface.
Multi-tenant structures
Several customers, resellers or organisational units can be modelled within one platform and kept separate from each other.
Controlled permission assignment
Users receive access precisely to the functions and objects they need for their tasks.
Efficient service configuration
Service applications and central service elements can be reused and adapted to different requirements.
Traceable administration
Administrative changes are logged and can be attributed to user, time and affected object.
Frequently asked questions
Is the Service Manager part of the CreaLog SDP?
Yes. The Service Manager is the central web-based administration and configuration interface of the CreaLog Service Delivery Platform.
Is the Service Manager multi-tenant capable?
Yes. Tenants and subaccounts can be managed separately and equipped with their own users, permissions and resource limits.
What is the difference to the Service Creation Environment?
The Service Manager is used to administer tenants, resources and existing service configurations. The Service Creation Environment is used for graphical development, testing and versioning of complex service and routing logic.




