Three Decades of Innovation in Voice Technology and Telecommunications (1-2-3.tv)

2004: Interactive Teleshopping at 1-2-3.tv

Viewers who want to take part register online or via a free phone number. New customers receive a PIN generated by the CreaLog Portal, which, together with their date of birth, identifies them as a bidder. Viewers who are already registered place their bids directly through the CreaLog Portal using the service number they already know. Spontaneous callers are assigned a provisional customer number by the system. Once the sale on 1-2-3.tv has ended, full registration is completed with a contact center agent.

The pricing mechanism at 1-2-3.tv is as simple as it is exciting: the channel always offers an item in a limited quantity at the same time. Starting at one euro, each viewer can call in and offer the price they think the item is worth. Once the sale period ends, the viewers with the highest bids receive the product. The special twist: buyers who win in this process pay not the highest but the lowest winning bid. This means customers can end up paying less than the maximum they were willing to pay for the item.

To this day: exciting live auctions - 20 hours a day

Naturally, the solution deployed by CreaLog has since taken on new dimensions, as this list shows:

• Multi-channel shopping via TV, web, voice & app

• Voice navigation in the phone dialog with variant selection

• Automated planning, supply, and logistics system

• Central system for phone, SMS, and online bids

• High flexibility of the solution: even extremely short-notice changes are possible during the auction process

This is how CreaLog supports its partner 1-2-3.tv in running interactive home shopping shows 20 hours a day, even almost 20 years after the channel launched. Whether early in the morning or late at night, around two million registered customers can still set their own product price by placing a bid.

Download the 1-2-3.tv case study