Terms and frequently asked questions
Knowledge centre
Briefly explained: the key terms around network services and Conversational AI.
Terms
IMS – IP Multimedia Subsystem – the architecture through which modern networks deliver voice and multimedia services.
SIP Application Server – Server that controls voice services in the network based on the SIP protocol.
IVR – Interactive Voice Response – voice dialogue system that answers and handles calls automatically.
MRF – Media Resource Function – the media component within the IMS for announcements, conferencing and recognition.
Call Recording (SIPrec) – Recording of calls directly in the network via the standardised SIPrec protocol.
Televoting – Mass voting by call or message, for example during TV shows.
Service Delivery Platform – Platform on which operators provision and run new services centrally.
Conversational AI – Dialogue-capable AI that understands and answers spoken or written requests.
Speech Analytics – Analysis of spoken language to uncover patterns and inform decisions.
Frequently asked questions
Do the services run in the network or in the cloud?
Both. CreaLog delivers network-based services for operators and cloud-native platforms; hybrid operation is also possible.
What about data protection and certification?
CreaLog is certified to ISO 9001, ISO 14001 and ISO/IEC 27001. As a European company we align our solutions consistently with the requirements of the GDPR and the EU AI Act. Further information is available in our Trust Center.
In how many countries is CreaLog in use?
Customers in more than 30 countries use CreaLog solutions.
How does a project begin?
With a conversation about your goals and network environment. This shapes the solution design, followed by integration, testing and operation.
Your question isn't listed?
Write to us – we reply personally.
