B2B / Value Added Services
Telco
Value-added and AI services that network operators offer their corporate customers: from the contact centre to the AI Agent Builder.
The most important B2B value-added services at a glance
AI Agent Builder
- Central development and configuration environment for individual voicebots, chatbots and AI agents. Optionally with RAG and MCP.
AI Agent Marketplace
- Standardised AI agents for small and medium-sized corporate customers – easy to book and marketable under the network operator's brand.
Conversational AI
- Individual voice and chat automation for extensive customer service and business processes.
Contact Center
- Multi-tenant contact centre solution for corporate customers with voice, messaging and digital channels.
V-PBX (by Gintel)
- Cloud-based business communication for the office, home working and mobile staff.
Televote
- Highly scalable platform for TV and radio: votes, prize draws, fundraising campaigns and live formats with large audiences.
VoiceMail
- Voicemail for consumer and corporate customers with modern notification and transcription features.
Health Communication Services
- Automated communication services for practices, clinics, health centres and further care institutions.
Further services
- Complementary network services for corporate customers on the same central service platform.
Business value
With the CreaLog B2B Value Added Services, telcos open up new, recurring revenue potential and bring standardised communication and AI services to market faster. One central, multi-tenant platform replaces separate individual solutions, simplifies operation and administration, and lets corporate customers configure and manage their services flexibly in self-service. We have implemented B2B services for leading telcos.
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AI Agent Builder
Individual AI agents for demanding corporate customers
With the CreaLog AI Agent Builder, telecommunications providers can offer a central platform for customer-specific AI agents. The AI Agent Builder is used to create bots, test them and put them into production. The solution is aimed in particular at larger SME, corporate and enterprise customers with individual processes, system landscapes and integration requirements.
Prompt and dialogue configuration
Language models and knowledge sources
Prompts, tools, functions, webhooks
MCP for prompts, tools and resources
RAG and vector databases
Omnichannel delivery
Tests, monitoring and guardrails
Detailed reporting
Open charging interface
Reusable modules and standardised integration mechanisms support a structured customer onboarding. The Agent Builder thereby combines customer-specific flexibility with a scalable platform for AI projects – from a simple appointment-booking bot through to complex business models using MCP.
Business benefit: Provide a platform for AI agents for different customers and manage and bill it centrally. Service creation by the network operator and/or the customer.
AI Agent Marketplace
Standardised AI agents automate business processes for small and medium-sized companies.
The AI Agent Marketplace allows telecommunications providers and cloud providers to offer their small and medium-sized corporate customers standardised use cases, integrating AI-supported communication into operational processes in a targeted and secure way across telco networks.
The AI Agent Marketplace offers standardised AI agents in package sizes whose tariffs and go-to-market models are set by the respective provider. Add-on options such as recording, speech analytics or calendar tools can be booked flexibly. Company data can be uploaded directly or connected securely to external data sources via MCP – for high flexibility and maximum data sovereignty.
The following use cases are already available as templates:
AI Agent Scheduler
AI Agent FAQ
AI Agent Mailbox
AI Agent Reception
AI Agent Support
Business benefit: New, scalable B2B revenue with quickly deployable, industry-specific AI services – particularly in the SME segment.
Conversational AI
Natural dialogue across voice, chat and digital channels
With CreaLog Conversational AI, network operators can provide automated voice and text dialogue as a B2B service. Corporate customers start with clearly defined self-service applications and extend them step by step into AI agents that retrieve information, pre-qualify enquiries and trigger approved processes.
Voice, chat, e-mail and Microsoft Teams bots for inbound and outbound
Language processing, intent recognition and answers based on approved knowledge sources
Controlled connection of CRM, ticketing and backend systems, including via MCP
The multi-tenant platform supports different AI and speech technologies as well as cloud, on-premises and managed service models. Handover to staff, agent assist and analytics complete the service.
Business benefit: Automate service volume, improve reachability and reduce operating costs in customer service.
Cloud Contact Center
Offering contact centre functions as a B2B cloud service
With the CreaLog Cloud Contact Center, network operators can provide their corporate customers with professional contact centre functions without those customers having to build their own infrastructure. The offering suits small and medium-sized companies and can be extended modularly as requirements grow. Large customers use the solution as a reliable fallback.
Skill-based routing, queues, callback options and overflow rules
Multi-tenant administration with roles, self-provisioning and a customisable interface
Extensible with IVR, bots, recording, monitoring and reporting
Open interfaces support integration into telephony, CTI, cloud PBX and charging environments. Optional channels such as e-mail and web chat can be included in the routing and handling processes.
Business benefit: Network operators can market flexible contact centre services as their own B2B offering, without separate platforms.
Offering cloud telephony for corporate customers as a B2B service
With the Virtual PBX from our partner Gintel, telecommunications providers can deliver central telephony and unified communications functions from the cloud to companies of any size. The solution connects mobile and fixed lines, SIP phones, soft clients and Microsoft Teams in one shared communication environment.
Group calls, attendant console, IVR, opening hours and rule-based routing
Mobile-first and multi-device use with one consistent business number
Self-service portals, call statistics and integration of CRM, Microsoft 365 and Teams – central numbers and extensions
The multi-tenant solution integrates directly into IMS, VoLTE and 5G environments. Interfaces for provisioning, billing, monitoring and partner applications support a scalable rollout within the operator's B2B portfolio. Optional modules such as voicemail, contact centre, recording and voicebots extend the offering.
Business benefit: Corporate customers get a flexibly scalable telephony solution, while the network operator strengthens customer loyalty and recurring revenue.
Mass Calling & Televote
Delivering interactive media formats in real time
With CreaLog Mass Calling & Televote, network operators can provide voting, prize draws and call-in formats as a value-added service for TV and radio broadcasters and production partners. High participant numbers are processed centrally and evaluated in real time.
Participation via voice, SMS, RCS, app and web
Real-time reporting and support in determining winners
Revenue models based on premium-rate calls and messages
Multilingual speech recognition, music and individual announcements complete the service. An open interface allows current results to be passed to TV graphics and display systems.
Business benefit: Additional revenue from interactive media, event and campaign services with a wide reach.
Voicemail
Providing voice messages conveniently and up to date
With the CreaLog voicemail solution, network operators can modernise classic mailbox services and extend them with digital access routes. Messages can be provided directly on the device, as an audio file by e-mail or as transcribed text.
Visual voicemail as well as notifications via SMS/RCS
Voice-to-text with optional translation and summarisation
Personal greetings and central mailbox administration
The solution integrates into existing telco and messaging infrastructures. Its scalable, highly available platform helps network operators reduce the operational effort of existing voicemail offerings and introduce new functions step by step.
Business benefit: Modernise existing voicemail offerings and monetise them more attractively with digital add-on features.
Health Communication Services
Providing health communication automated and multilingual
With CreaLog Health Services, network operators can offer voice and messaging services for health organisations, public institutions and further partners. Information, reminders and follow-up questions can be sent to defined target groups on a time-based or event-based schedule.
Automated calls as well as messages via SMS and digital channels
Multilingual information on prevention, treatment and health programmes
Structured follow-up questions with rule-based handover to specialist staff
The solution suits information campaigns, appointment and prevention communication as well as accompanying health programmes. One particularly striking deployment supports mothers and families with coordinated, voice-based information during pregnancy and early childhood.
Business benefit: Health organisations improve their availability and streamline their appointment processes. At the same time, telcos can offer industry-specific service packages and strengthen their brand.
The platform behind the services
All applications are based on the CreaLog Service Delivery Platform. It connects voice, messaging and omnichannel communication with AI agents, central tenant management, service creation, monitoring and backend integration. Operators can thereby provide several B2B services on one shared, scalable platform. These platform components work hand in hand to deliver the services:
Service Manager: manage tenants, users and offerings
AI Agent Builder: configure agents, prompts and knowledge sources
Service Creation: design routing and communication flows
SIP Application Server and MRF: execute calls, media and voice dialogue
From one source. Made in Germany.
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