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TV and Media Solutions

Homeshopping in auction format

Homeshopping of a different kind is our specialty. Since 2005 CreaLog is working for the broadcaster, and has continuously developed the bidding and order by phone, SMS and Internet.

The IVR concept specially developed for as well as the mechanism for setting the price deserves the tag of „innovative“ if anything ever did. Each and every day, the channel offers its viewers a range of products in differing quantities. In clearly defined time slots, these are sold or auctioned in the form of one-euro or price-drop auction scenarios. Any viewer registered with is free to decide which price he or she pays for a given product – this on the phone, by text message or on the Internet.

Not only that. If you log in to, you will find all the items on live stream, which means that, if you‘re out on the road, you can place a bid from your laptop or notebook.

Automated planning, bidding and logistics system

The unique CreaLog planning tool organizes the bidding process with 1-2-3‘s Purchase Unit making sure that the products to be auctioned (and their descriptions) are itemized in the merchandise management system. Every day, members of the planning team allocate the goods on offer to the individual sales actions. Whereupon the program directors then determine – this with the assistance of the CreaLog control application – an optimal sales action and the program script. After an auction has been brought to a close, the system transfers the order information to the MIS which, in turn, forwards the order processing data to the logistics partner.

Pay-per-view orders and individual offers

CreaLog is one of the pioneers of Voice Portals in the pay-TV market. Since the mid-90s the broadcaster DF1 and Premiere (now Sky Germany) are our customers.


In addition to pre qualification in the contact center and for contests, the voice portal is used for the pay-per-view service.

More than 60,000 calls per hour can be processed by the voice portal as Sky subscribers order a special sports event, concert or movie – for transmission to their Sky digital receiver. The system works around the clock on weekdays and at weekends.

It was back in 1997 that Sky predecessor Premiere began to use the CreaLog solution to process the bulk of its inbound call volume. Which today means millions of calls a year.

Intelligent customer management

Thanks to its new service portal, Sky can now implement a more extensive and intelligent customer management system. Based on phone number and customer ID, each caller is verified and routed automatically. Depending on their immediate concerns or particular wishes, the callers are put through direct to the right service expert.

Included are personalized offers for viewers whose range of interests are already known. What’s more, the voice portal will “talk to” customers from specific area codes about targeted promotions such as offers based on regional TV adverts.

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