With the Messaging Server, VAS providers and aggregators can access and utilize telecom network resources via standard APIs, which brings significant benefits to mobile network operators.
To ensure revenues with SMS, MMS or RCS messages of any type, powerful ecosystems for all media are needed. In this ecosystem third party partners and developers create their services and the telco supports them by offering value-adding features. It enables the service providers to charge their services per incident or by subscription.
The SMS/MMS/RCS Messaging Server (SMRMS) is the centralized source for offering telecom services to third party developers across various sectors. Beyond access to SMSC, MMSC, and RCS-AS the SMRMS allows access to the Telco’s subscriber database and guarantees reliable online and offline charging. Real-time statistics and revenue charts support flexible campaign adjustments.
Third party interfaces are used for provisioning, execution, orchestration, management and charging of services.
The CreaLog Messaging API offers the Telco a concise set of rules for protecting his network and for validating each SMS/MMS/RCS transaction. It is fully customizable according to the Telco's demands. These rules even allow database queries to back-end systems. A validation check can be submitted on data for each subscriber for typical parameters like account credit, age, cellphone type, subscription type or customer segmentation.
More information is available in the CreaLog Message Broker White Paper and the CreaLog Campaign Manager Data Sheet.
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