Homeshopping of a different kind is our specialty. Since 2005 CreaLog is working for the broadcaster 1-2-3.tv, and has continuously developed the bidding and order by phone, SMS and Internet.
The IVR concept specially developed for 1-2-3.tv as well as the mechanism for setting the price deserves the tag of „innovative“ if anything ever did. Each and every day, the channel offers its viewers a range of products in differing quantities. In clearly defined time slots, these are sold or auctioned in the form of one-euro or price-drop auction scenarios. Any viewer registered with 1-2-3.tv is free to decide which price he or she pays for a given product – this on the phone, by text message or on the Internet.
Not only that. If you log in to www.1-2-3.tv, you will find all the items on live stream, which means that, if you‘re out on the road, you can place a bid from your laptop or notebook.
Automated planning, bidding and logistics system
The unique CreaLog planning tool organizes the bidding process with 1-2-3‘s Purchase Unit making sure that the products to be auctioned (and their descriptions) are itemized in the merchandise management system. Every day, members of the planning team allocate the goods on offer to the individual sales actions. Whereupon the program directors then determine – this with the assistance of the CreaLog control application – an optimal sales action and the program script. After an auction has been brought to a close, the system transfers the order information to the MIS which, in turn, forwards the order processing data to the logistics partner.