1-2-3.tv Homeshopping

Eberhard Kuom
Head of Finance and Operations

"We want to make our checkout processes as convenient as possible for our customers and sustainably enhance their customer experience. Particularly with our highly dynamic auctions, many customers demand fast processing in order to receive products at the desired price. With CreaLog, we have a strong partner who has accompanied us with its know-how since our founding."

Exciting live auctions — 20 hours every day

Whether early in the morning or late at night: Since 2004, 1-2-3.tv has been staging interactive home shopping shows every day for 20 hours a day, allowing the 2 million registered customers to determine their own product prices by submitting offers.

Features

Multi Channel Shopping via TV, Web, Voice & App
Voice controlled navigation when calling to bid and choosing variants
Automated planning, supply and logistics system
Centralized system for phone, text messages and online bids
High flexibility of the system: extremely short-term changes in the auction process possible

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Name	Purpose	Lifetime	Type	Provider
CookieConsent	Saves your consent to using cookies.	2 months	HTML	Website
fe_typo_user	Assigns your browser to a session on the server.	session	HTML	Website

Name	Purpose	Lifetime	Type	Provider
_ga	Used to distinguish users.	2 months	HTML	Google
_gat	Used to throttle request rate.	1 day	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_gcl_au	Used by Google AdSense to experiment with advertisement efficiency.	3 months	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google
_dc_gtm_--property-id--	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google

Name	Purpose	Lifetime	Type	Provider
1P_JAR	This Google cookie is used to optimize advertising to deliver ads relevant to users, improve campaign performance reports, or to prevent a user from seeing the same ads multiple times.	20 days	HTML	google.com
ANID	This cookie is used for advertising that is delivered over the web and stored in google.com.	1 year	HTTP	google.com
CGIC	Used by Google to store user preferences and information when pages with Google Maps on them are displayed.	4 months	HTTP	google.com
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NID	These Google cookies store information about user settings and information for Google Maps.	5 months	HTTP	google.com

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