Case Studies

123tv Homeshopping

Eberhard Kuom
Head of Finance and Fulfillment

"The CreaLog portal is at the heart of our telephone campaigns. It communicates with callers, the Call Center, and with the main inventory management. Thanks to the powerful CreaLog solution, we can handle around 6 million customer calls per year!"

Exciting live auctions — 20 hours every day

Whether early in the morning or late at night: For fifteen years now, has been staging interactive home shopping shows every day for 20 hours a day, allowing customers to determine their own product prices by submitting offers.


  • Automated planning, supply and logistics system
  • Centralized system for phone, text messages and online bids
  • High flexibility of the system: extremely short-term changes in the auction process possible
  • Also auctions with variant choice

Please fill the form to download the full Case Study with more details.



To download the document please fill in the following form
General requests

+49 89 324656-0

Service Hotline (24/7)

+49 89 324656-10

Please make sure you have your credentials at hand.


Click here to subscribe to our quarterly newsletter!

Frankfurter Ring 211
80807 Munich

Please use our 
Google Maps Entry 
for localization.
Park comfortably behind our building on the customer parking lots marked with CreaLog.