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123tv Homeshopping

Eberhard Kuom
Head of Finance and Fulfillment

"The CreaLog portal is at the heart of our telephone campaigns. It communicates with callers, our Apss, the Call Center, and with the main inventory management. Thanks to the powerful CreaLog solution, we can handle around 6 million customer calls per year!"

Exciting live auctions — 20 hours every day

Whether early in the morning or late at night: Since 2004, has been staging interactive home shopping shows every day for 20 hours a day, allowing the 2 million registered customers to determine their own product prices by submitting offers.


  • Multi Channel Shopping via TV, Web, Voice & App
  • Automated planning, supply and logistics system
  • Centralized system for phone, text messages and online bids
  • High flexibility of the system: extremely short-term changes in the auction process possible
  • Also auctions with variant choice

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