“What’s new is the convergence factor enabling the TV viewers to interact on a parallel and simultaneously basis using standard communication channels such as the telephone, SMS & MMS and the internet. We also reduced the technological complexity of the way this solution operates – we can even blend in the various individual statements that the candidates deliver to their fans.”
Swisscom’s TeleVote 2.0 – which, with its state-of-the-art technology and 6,000 lines, is the largest voice recognition platform in Switzerland – easily handled the job of processing all these votes. In that process, the interactive formats help increase the attractiveness of radio and TV programs all round and the unique CreaLog solution ensures that each and every call made in the course of an interactive program really does count.
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